Motorsport has reached more than 194 countries and is also set to increase as the connectivity of the modern technology that continues to grow in the modern world. The Global Motorsports Market has been tracked by IndustryARC since 2014 till date 2019 based on various parameters includes revenue generation by various channels including broadcasting, ticketing, advertiser/sponsorship, race host fees, and merchandizing, by the type of race series occurred in various countries and by circuit/facility analysis where the race series are held.
One of the most important factor impacting the motorsports market is the revenue generated from the participation fees which is paid by theparticipating players. For instance, for Formula 1 (F1) racing series, participants such as Mercedes, Ferrari, Red Bull Racing, McLaren, Renault and others pay a huge amount to test their vehicle and participate in the racing series. Europe is one of the key leader in the global motorsports market due to the subtle presence of Formula Racing in the region, facilitated by being the first region to host such events followed by the growing support from the high-end car manufacturers, most of which have originated from the European countries.
There are a number of factors that affect the revenue generation of motorsport companies. One of the major factors for tracking the revenue generation is revenue generated from the broadcasters such as Fox Sports (Australia), ORF (Austria), Play Sports (Belgium) and others. Major factors impacting the motorsport company’s revenue generation is ticketing. The amount of revenue generated from the sale of tickets significantly depends on the popularity of the particular racing series and racing circuit/facility in the particular region or country. For instance, the high popularity of racing series such as Formula 3 Americas, NASCAR, U.S Pro Kart Series are some of the most popular series in U.S (North America). Other crucial factors help to generate the revenue for motor sport events includes the advertising and program sponsoring brands, merchandizing and others. For instance, Formula 3 being a popular racing series have multiple Advertiser/Sponsor which includes Cooper Tires, Mobil 1 service centres, WP Motorsports, Aford Awards, MSL global and others, allowing high generation of revenue. The motorsport market size is also influenced by various fashion brands such as Hugo Boss, Gieves & Hawkes and Hackett and others that are highly investing in Formula 1 Teams to showcase their brands. Increasing popularity of the motor sport market includes audience are more willing to pay money to words the motorsport entertainment and rising disposable income of the people across the globe. The investment made by merchandisers or fashion brands are playing a key role in the revenue generation of the motorsport organizers.
The major innovations are from the key players in the industry such as Ferrari, Mercedes, McLaren and Red Bull owing to availability of significant amount of funds for R&D activities and a dedicated infrastructure for these operations. Major product launches included Ferrari’s F14T for 2014 F1 racing championship; Mercedes-Benz’s Mercedes AMGF1, its newest addition to its Formula One cars; Red Bull’s RB10 Formula 1 car for its fifth consecutive Formula 1 championship double, etc.
One of the most important factor impacting the motorsports market is the revenue generated from the participation fees which is paid by theparticipating players. For instance, for Formula 1 (F1) racing series, participants such as Mercedes, Ferrari, Red Bull Racing, McLaren, Renault and others pay a huge amount to test their vehicle and participate in the racing series. Europe is one of the key leader in the global motorsports market due to the subtle presence of Formula Racing in the region, facilitated by being the first region to host such events followed by the growing support from the high-end car manufacturers, most of which have originated from the European countries.
There are a number of factors that affect the revenue generation of motorsport companies. One of the major factors for tracking the revenue generation is revenue generated from the broadcasters such as Fox Sports (Australia), ORF (Austria), Play Sports (Belgium) and others. Major factors impacting the motorsport company’s revenue generation is ticketing. The amount of revenue generated from the sale of tickets significantly depends on the popularity of the particular racing series and racing circuit/facility in the particular region or country. For instance, the high popularity of racing series such as Formula 3 Americas, NASCAR, U.S Pro Kart Series are some of the most popular series in U.S (North America). Other crucial factors help to generate the revenue for motor sport events includes the advertising and program sponsoring brands, merchandizing and others. For instance, Formula 3 being a popular racing series have multiple Advertiser/Sponsor which includes Cooper Tires, Mobil 1 service centres, WP Motorsports, Aford Awards, MSL global and others, allowing high generation of revenue. The motorsport market size is also influenced by various fashion brands such as Hugo Boss, Gieves & Hawkes and Hackett and others that are highly investing in Formula 1 Teams to showcase their brands. Increasing popularity of the motor sport market includes audience are more willing to pay money to words the motorsport entertainment and rising disposable income of the people across the globe. The investment made by merchandisers or fashion brands are playing a key role in the revenue generation of the motorsport organizers.
The major innovations are from the key players in the industry such as Ferrari, Mercedes, McLaren and Red Bull owing to availability of significant amount of funds for R&D activities and a dedicated infrastructure for these operations. Major product launches included Ferrari’s F14T for 2014 F1 racing championship; Mercedes-Benz’s Mercedes AMGF1, its newest addition to its Formula One cars; Red Bull’s RB10 Formula 1 car for its fifth consecutive Formula 1 championship double, etc.
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